Guilford, CT/WWPress/ – Mary Loncharich Gaskell, President of Gaskell Media Management, was Recognized and Distinguished as a Top Professional of North America 2026-2027 by The Who’s Who Directories.
Mary Loncharich Gaskell is a seasoned media professional and the visionary behind Gaskell Media Management, a company she co-founded in 1993 in Guilford, Connecticut. With a career spanning decades, Mary has cultivated a reputation for excellence in media buying, production, and marketing, leveraging her extensive experience to serve a diverse range of high-profile clients.
A graduate of Northwestern University, Mary’s journey in media began at Seventeen Magazine in New York, where she served as Senior Merchandising Coordinator. In this role, she showcased her creative and organizational prowess by producing the Annual Fall Trends Fashion Show and traveling nationwide as a fashion coordinator and commentator. Her contributions extended to writing and photographing the Seventeen Magazine Bulletin for retailers, further solidifying her expertise in fashion and retail marketing.
Mary’s career trajectory took her to CBS Television, where she held the position of Director of Creative Services for CBS-owned and operated stations. Her talent and drive led her to Chicago, where she worked at WBBM-TV as a Marketing Executive in local sales. In this role, she negotiated with major advertising agencies, such as J. Walter Thompson, and successfully brought in new television business. Her ability to navigate the competitive media landscape was further demonstrated when she returned to New York in 1982 to join WNEW-TV (later WNYW-TV, the flagship station of Fox Television) as a sales executive.
In 1988, Mary took a step back from her professional career to focus on raising her children with her husband, John. However, her passion for media and marketing drew her back into the industry when they launched Gaskell Media Management. Under her leadership, the company flourished, providing strategic media marketing services to a wide array of clients, including The Cochran Firm in New York, The Canine Fence Company for the Northeast, The Garden Center Group, and other prominent businesses in Connecticut and across the country.
Gaskell Media Management is more than an advertising agency and more than a media buying service—it is a total communications company. The firm offers a comprehensive suite of services, including marketing and public relations, media campaign planning, negotiation, spot placement, and follow-through services such as implementation, auditing, and invoice reconciliation. With a national reach and strong connections in local media markets, Gaskell Media Management is uniquely positioned to deliver impactful campaigns tailored to each client’s needs.
The company collaborates with a network of leading creative agencies to provide video and audio production, website design, and hosting services. Acting as a source for corporate, consumer, and community communications, Gaskell Media Management offers direction to top-tier creative suppliers, ensuring clients have access to a portfolio of exceptional resources.
The core management team at Gaskell Media Management is composed of highly experienced professionals and specialists who excel in media negotiation, campaign management, media research, and consumer marketing. Every aspect of a client’s advertising effort is approached with maximum in-depth circumspection, ensuring that campaigns are not only effective but also economical.
Gaskell Media Management’s commitment to excellence and its ability to provide tailored, cost-effective solutions have made it a trusted partner for businesses across industries. Whether it’s a national campaign or a local initiative, the company is ready to provide any or all of its media buying and marketing services to help businesses achieve their goals. Mary Loncharich Gaskell’s leadership and expertise continue to drive the company’s success, making it a standout in the competitive world of media and marketing.
The Who’s Who Directories, a New York based biographical publication company, Publisher of The Top Professionals of North America distinguishes and profiles leading professionals who demonstrate recognizable success and leadership in their field. The directory is valued for promoting awareness of individual accomplishments and achievement within the North American community.
